Choice Broking Review 2024

Choice Broking is the brand name of Choice Equity Broking Pvt Ltd, and it was founded in 2010 as a full-service brokerage firm. This stock broker has a head office in Mumbai, India. Choice Broking is a subsidiary of Choice International Limited, which is publically listed in the stock market and was founded in 1993.

This stock broker in India is known for offering online trading facilities along with financial services. With this stock trading platform, you can trade in equity, currency, derivatives, mutual funds, and many other financial products. It also provides loans against equity and portfolio management, insurance, and wealth management services.

Choice Broking Review

It has a depository membership for NSDL and CDSL along with NSE, BSE, MCX, and many other markets. This stock broker can be suitable if you are looking for a full-service brokerage firm in India with low charges. Know more about Choice Broking and its financial services by reading this article.

Choice Broking Charges

This stock trading service provider has very low brokerage and account opening charges compared to other full-service stock brokerage firms. Below we have shared a detailed overview of the charges you may have to pay if you take their trading or investing services.

Choice Broking Account Opening Charges

It charges no fee on trading and Demat account opening.

The Demat account maintenance charges on this platform are Rs 200 per year.

Note: Choice Broking provides its customers with three AMC charges plan, such as mentioned below:

Yearly Plan: Rs 200 per annum

Lifetime Plan: Rs 1,500

Refundable Plan: Rs 3,000

Choice Broking Brokerage Charges

  • This stock broker has a 0.20% brokerage charge on equity delivery.
  • It charges a 0.02% fee on equity intraday, equity futures, currency futures, and commodity futures.
  • The platform charges Rs 25 per lot on equity options and Rs 20 per lot on currency options.
  • It charges Rs 50 per lot on commodity options trading activities.

Choice Broking Trading Platforms

This stock brokerage service provider has provided its customers with many trading platforms like Jiffy and Investica. We have given a detailed overview of these trading platforms so you can understand their primary features and use cases.

Choice Broking Review

1. Choice FinX (Jiffy) App

Choice Broking has introduced its very fast and efficient mobile app called (Choice FinX ) Jiffy to help its customers trade easily in the stock market and participate in various trading activities. This mobile app has options to invest money in equities, commodities, currencies, and derivatives. Moreover, it also offers a deep fundamental analysis feature and options to set notifications and further alerts. Registered users also have the option to create a watch list based on their preferences.

2. Investica App

Investica app is available for both Android and iOS mobile users, and they can download this app from their Play Store or App Store. Choice Broking has developed this mobile app, especially for its customers, who mostly invest their money in mutual funds. It provides a 100% digital sign-in process and creates an account in under 5 minutes. Moreover, users can invest their money in a wide range of mutual funds in a hassle-free manner. There are many features, like a mutual fund tracker, to keep track of your money and investments. Additionally, you can use a fund comparison tool and various baskets to select and invest your money.

3. Choice Broking Index App

This app can be ideal if you are a trader or investor who constantly seeks real-time data feeds from various sources. It is available for Android and iOS users and provides real-time insights into the stock market. You can use its charts and conduct a technical analysis to find any trading opportunity. It also provides a watch list option, research report, tips for investing, and AMO option.

How to Open Demat Account with Choice Broking?

If you want to open a Demat account with this full-service broker in India, follow the below-mentioned steps.

  • Install Choice FinX (Jiffy) mobile app on your phone using App Store or Play Store.
  • Open the app, click the sign-up button, and complete the registration process.
  • Add basic information like name, email, city, and other details asked on the screen.
  • Upload the required documents, like an Aadhaar card, as needed.
  • The app will ask you to complete in-person verification from the given option, so complete it.
  • If it asks to courier signed documents to its registered office, complete the form and send it by post.
  • Once you send the documents, the agent will verify the documents and details mentioned in the online form.

If the form is duly filled and documents are sent properly, your account will get opened with Choice Broking, and you can start trading and investing in various securities.

Advantages of Choice Broking

There are many benefits of using Choice Broking trading services. See below for some main advantages you will get if you select this trading platform.

  • It offers a dedicated relationship manager to ensure a personalized service experience.
  • It provides a margin trading facility for a better trading experience.
  • You can access charts and use advanced order features like brackets, GTD, and CTC. 
  • It allows you to invest in equity, commodity, and currency from a single mobile app.
  • You also get a free call and trade option from this full-service stockbroker.
  • It has expert research and advisory service that looks affordable.
  • It also features AI-based automated calls for registered traders.

Disadvantages of Choice Broking

There are some disadvantages to using this stock trading service provider. Below we have shared some major disadvantages of using its trading and investing services.

  • This stock trading app does not offer a 3-in-1 account option.
  • It also does not offer its users any email or chat customer support.
  • The app has a complex user interface compared to other stock trading apps.
  • This trading platform does not have any cover order feature.
  • Sometimes you can see login issues with its mobile app. 


Choice Broking is one of the reliable full-service brokerage firms in India. It also has very low brokerage charges compared to other full-service brokerage firms like HDFC Securities. If you are a beginner and want to start your investing and trading journey to build wealth, starting with this trading platform would be a great decision.

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